· It is different from other offerings in the market.
· It is a surprise to customers as it is directed at their demands and wishes for today and tomorrow.
· As such, it is based on a deep understanding of the market.
· Creates a superior value proposition for customers thereby making the innovation positively different to others.
· Is based on a business model that creates wealth to one or more businesses.
· Is created in the interaction between a multitude of knowledge areas of which design is (but) one.
'Missing Link Tech'
devoted to bring the right thing in
the right time to the right place.